Increasing customer engagement during COVID and after
The lockdown generated by the pandemic in most of the world has significantly altered the way we engage with customers. Deals that were...
Search
- Dec 7, 2020
Reinventing business development in COVID-19 era: 5 strategies that works. Yes, we do it.
Facing the unexpected At the end of February, coming back from London, where I moderated the second session of Pharma Synergy 2020, I was...
- Dec 12, 2019
4 frequent errors healthcare/pharma companies make when entering new markets
Healthcare companies, mostly small and medium-size, are making relevant errors that seriously compromise their chances of success in new...
- Nov 16, 2019
8 (avoidable) mistakes made by pharmaceutical companies when entering European markets.
Recently we were hired by a pharmaceutical company with headquarters in an Asian country that had decided to expand to European markets....
- Apr 26, 2019
Management (specific?) skills to succeed in pharmaceutical emerging markets.
According to the results of the Emergpharma 2018 panel, top pharmaceutical companies still have a lot of work to do in emerging markets....
- Apr 23, 2019
8 common mistakes pharmaceutical companies make when addressing European Markets.
Non-European pharmaceutical companies that choose to enter European markets plead different reasons to do so: access to a developed...
- Apr 2, 2019
Why Europe Generic Companies Should Fear Indian Companies (this time). Lessons for Newcomers.
For more than 30 years, European market has been a priority for Indian pharmaceutical generic manufacturers. Aurobindo, Dr Reddys or...