Increasing customer engagement during COVID and after
The lockdown generated by the pandemic in most of the world has significantly altered the way we engage with customers. Deals that were...
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- Dec 7, 2020
Reinventing business development in COVID-19 era: 5 strategies that works. Yes, we do it.
Facing the unexpected At the end of February, coming back from London, where I moderated the second session of Pharma Synergy 2020, I was...
- Dec 12, 2019
4 frequent errors healthcare/pharma companies make when entering new markets
Healthcare companies, mostly small and medium-size, are making relevant errors that seriously compromise their chances of success in new...
- Nov 16, 2019
8 (avoidable) mistakes made by pharmaceutical companies when entering European markets.
Recently we were hired by a pharmaceutical company with headquarters in an Asian country that had decided to expand to European markets....
- Apr 26, 2019
Management (specific?) skills to succeed in pharmaceutical emerging markets.
According to the results of the Emergpharma 2018 panel, top pharmaceutical companies still have a lot of work to do in emerging markets....
- Apr 23, 2019
8 common mistakes pharmaceutical companies make when addressing European Markets.
Non-European pharmaceutical companies that choose to enter European markets plead different reasons to do so: access to a developed...
- Apr 2, 2019
Why Europe Generic Companies Should Fear Indian Companies (this time). Lessons for Newcomers.
For more than 30 years, European market has been a priority for Indian pharmaceutical generic manufacturers. Aurobindo, Dr Reddys or...
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